John Wanamaker, the noted retailer from the early 20th century, once said “I know that half of my advertising dollars are wasted … I just don’t know which half.”
For this reason, CrucialClicks practices Web Analytics as we want you to know where your visitors are coming from, what pages they go to, where are the navigational choke points, how effective are the PPC campaigns, and how effective are the lead generation and conversion strategies.
Using Map Overlay Technology (MOT), we can observe where and how many people from an area are viewing your site and which pages they navigate to and how long they stay.
After analyzing this Web Analytics data and information, we then Continually Improve the Process (CIP) that bring visitors to your site and the conversion processes that ultimately mean new customers walking through your doors. CIP continues even when we reach our mutual goals. We just raise the bar and go through the cycle again.
As one of our customers, we keep you in the Web Analytics loop and make available to you a private, web accessible, CrucialClicks Client Center Dashboard that is designed to be a tool for managing your users and your locations and includes the Web Analytics data we’ve collected for you through the CrucialClicks platform.
This product is available for the Self Storage solution!